Shidonni Staying True To Safety Values With Ikeepsafe Partnership


iKeepSafe Online - Internet Safety CoalitionShidonni and the Internet Keep Safe Coalition partner to promote cyber safety for kids and offer lesson plans to teachers during cyber security awareness month

Shidonni, the award winning browser-based virtual world that provides a safe and creative Web environment for children, has partnered with the Internet Keep Safe Coalition to promote cyber safety for kids.

Thanks to this partnership an iKeepSafe custom version of Shidonni has been created at It is supported with lesson plans and worksheets that are free for schools, and also provides class management tools and guidance for teachers.

“True to our values, we are delighted to extend support for safer online experiences for children around the world,” said Ido Mazursky, Shidonni’s CEO. “Next to our ongoing goals of providing creative fun to children everywhere, partnering with iKeepSafe and Faux Paw is a critical step in Shidonni’s commitment to the Internet safety of children.”

iKeepSafe President Marsali Hancock echoed those sentiments.

“The best time to educate youth is when they are young and just learning to participate in online communities,” Hancock said. “We are excited about our partnership with Shidonni because children not only learn how to create and participate in the virtual world, but they also learn how to be ethical, responsible and reliant cyber citizens.”

About Shidonni (

Shidonni offers a unique experience to children by allowing them to draw and play with the virtual pets they create. Shidonni was founded in 2008 by Nachshon Peled and Mazursky, the former CEO of Toys’R’Us Israel. Shidonni is backed by a group of UK investors and to date has raised $1.5 million.

About the Internet Keep Safe Coalition (

The Internet Keep Safe Coalition is a broad partnership of governors, first spouses or attorneys general from all 50 states, the FBI, the National Center for Missing & Exploited Children, American Medical Association, American Academy of Pediatrics, the NEA, National PTA and corporate sponsors, dedicated to keeping children safe online. The Coalition provides parent tutorials and educational resources, including the Faux Paw the Techno Cattm Internet safety series of books and animated films for children. Coalition materials are distributed throughout the United States with pilot programs launching this year in China, India and Australia.


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